About SHGmade
Welcome to SHGmade, where every purchase is a journey into the heart of rural India and a testament to empowerment. We are more than just a marketplace; we are a bridge that connects you with the rich heritage of handcrafted treasures while supporting the growth and independence of Self-Help Groups (SHGs).
Our Story
At SHGmade, we believe in the power of community-driven progress. Born from a vision to uplift rural artisans, we bring you a collection curated with skill, tradition, and love. Our journey began with a commitment to empower Self-Help Groups, and today, it continues to flourish.
Our Mission :
Dedicated to catalyzing rural prosperity, our mission at SHGmade is to be a driving force in transforming communities. Recognizing the substantial gap between India’s GDP growth and the rural population’s contribution, we aim to elevate these rural economies. Through empowering Self-Help Groups with knowledge, resources, and opportunities, we strive to not only uplift but also significantly enhance the rural GDP contribution. SHGmade is committed to being a cornerstone of sustainable rural development, ensuring self-reliance, and fostering economic prosperity that resonates across the nation.
Our Vision :
At SHG Made, we envision vibrant and self-sustaining communities where every SHG member is an empowered entrepreneur, driving local economic development and creating a ripple effect of positive change. Our vision is to be the cornerstone of rural economic empowerment, impacting lives and shaping a prosperous future.
Financial Empowerment
SHGmade is committed to promoting financial independence among Self-Help Groups (SHGs) by offering strategic business planning, facilitating access to funding, and fostering economic resilience. Through tailored initiatives, the organization empowers SHGs to build sustainable ventures. By providing comprehensive support, SHGmade aims to enhance the financial capabilities of SHGs, enabling them to navigate challenges and contribute to the economic well-being of their communities.
Skill Enhancement
SHGmade focuses on skill enhancement by implementing targeted training programs to elevate the capabilities of community members within SHGs. The organization ensures that SHG members receive specialized training, equipping them with the expertise necessary for success in their entrepreneurial pursuits. Through these initiatives, SHGmade aims to empower individuals within SHGs, enhancing their skills and competencies. By providing tailored training, the organization contributes to the overall development of community members, fostering their ability to excel in various entrepreneurial endeavors.
Market Expansion
SHGmade is dedicated to market expansion for SHG products through strategic initiatives. The organization aims to broaden market reach by implementing effective marketing strategies, both online and offline. Additionally, SHGmade seeks to establish partnerships to amplify market visibility and create new sales opportunities for products developed by Self-Help Groups (SHGs). Through these efforts, the organization contributes to the growth and sustainability of SHG businesses, fostering increased market presence and access.
2024
Enriching the lives of 207,937 women through Our comprehensive empowerment programs.
2025
Doubling our impact, reaching 415,874 women, fostering skill development and entrepreneurial success.
2026
Setting ambitious targets, empowering 1,039,685 women to achieve economic independence and self-sustainability.
2027
Impacting the lives of 2,599,212 women, contributing significantly to community development and economic growth.
Baseline Survey
Active SHGs Baseline Survey
Conduct a comprehensive survey to identify active Self-Help Groups (SHGs) across the district. This survey will categorize SHGs based on their primary economic activities, focusing on identifying manufacturing SHGs for targeted development.
Initial Skill Analysis
Conduct skill assessments for SHG members to map current strengths, identify critical skill gaps, and outline necessary training. This analysis is essential to tailor capacity-building programs that elevate SHG productivity and empower members for long-term opportunities.
Crop-Based Baseline Survey
Conduct district-wise surveys of local crops to identify viable products for processing or trade. Aligning business development efforts with local agricultural resources ensures that SHG enterprises are tailored to regional needs, supporting income generation and sustainable local economic growth
Community Survey
Conduct a survey to identify regionally famous products and unique local crafts that can be leveraged by SHGs. Utilizing local cultural and geographical strengths promotes tourism-focused product development and adds economic diversity to SHG's livelihoods
Mentorship Program
Establish a structured mentorship program by pairing SHGs with experienced mentors from relevant industries. Mentors will provide guidance on strategic growth, operational efficiencies, market insights, and resource management, ensuring SHGs receive personalized support for sustainable progress.
Resource Mapping
Conduct detailed mapping of local resources, including raw materials, labor, logistics, and community assets, to support SHG operations. This allows SHGs to fully utilize available resources, optimize costs, and create localized supply chains that strengthen community ties and increase operational resilience.
Social Media Account Creation
Provide social media Account creation services to boost SHGs' online visibility and promote their products. This includes profile Creation to help SHGs tap into digital markets, build brand recognition, and access new customer bases for sustained growth.
E-commerce portals Onboarding
Equip SHG members with essential digital skills, including digital marketing, e-commerce operations, and data handling. This program enables SHGs to operate on digital platforms confidently, broadening their market reach and empowering members with critical, future-ready skills.
Mobilization
Government License Procurement & Compliance
Shop Act Registration
Facilitate registration under the Shop and Establishment Act for SHGs to comply with local business laws.
FSSAI License
Provide support in obtaining Food Safety and Standards Authority of India licenses for SHG food businesses
Udyam Aadhar Registration
Aid SHGs in obtaining Udyam Aadhar to benefit from MSME schemes and government subsidies
Import Export License
Facilitate energy audits to improve operational efficiency and obtain government certifications
Product Lab Testing
Assist in product quality and safety testing for compliance with regulatory and export standards.
ISO Certification Assistance
Help SHGs achieve ISO certification for quality management and operational excellence.
Government Grant Sanction
Helping secure grants tailored to business expansion, livelihood enhancement, and skill building.
Funding Solution
Assisting SHGs with loan processing, evaluating eligibility, and identifying the most suitable financial support and funding sources.
Loan Application
Guiding SHGs in preparing and submitting robust loan applications to financial institutions.
Detailed Project Report
Assisting SHGs with DPR and helping them to find the most suitable banking Partner to file loan Application
Government Schemes
Providing information, assistance, and application support for government financial schemes.
Investment Facilitation
Identifying and connecting SHGs with potential investors for sustainable funding opportunities.
Go to Market Plan
Developing and presenting detailed market plans to secure funding or attract investments
Insurance Maintenance
Offering Yearly support for managing and renewing insurance policies to safeguard businesses.
Financial Support
Capacity Building
District-Specific Business Setup
Assist SHGs in establishing new businesses utilizing local resources (e.g., solar dehydration for local crops)
Technical Training for New Ventures
Provide training on specialized machinery and production standards for new ventures
Machinery and Equipment Sourcing
Assist with the acquisition and setup of equipment tailored to district-specific needs
Business Model & Plan Development
Comprehensive business model and plan tailored to SHGs, covering goals, revenue, costs, and scalability
Logistics & Distribution Strategy
Develop logistics plans for efficient market distribution, especially for local areas
E-commerce & Digital Skills Training
Training on managing and selling products via e-commerce platforms.
Cluster Creation
Facilitate the creation of SHG business clusters within districts to promote inter-group collaboration, resource-sharing, and enhanced market reach.
Event & Exhibition Participation
Organize events to showcase and sell SHG products to wider audiences.
Digital Marketing Campaigns
Create digital campaigns to promote SHG products on major social media platforms.
Investment & Financial Access
Connect SHGs with investors, funding, and insurance providers to secure capital.
Livelihood Support
Marketing and Market Development
Brand Development & Positioning
Create a comprehensive brand strategy for SHGs, including logo, mission-driven branding, and brand guidelines that align with market expectations and SHG values.
Product Launch & Campaigns
Plan and execute product launch campaigns, including social media and on-ground activations to introduce SHG products to new markets.
Digital Marketing & Social Media
Manage social media channels for SHGs, develop content strategies, and create engaging posts to drive visibility and connect with online consumers
Local & National Market Linkages
Identify and establish partnerships with retailers, distributors, and marketplaces to ensure SHG products are available to a broad customer base.
Collaborations & Events
Facilitate SHG participation in exhibitions, fairs, and markets to create brand awareness and build customer relationships
Packaging & Labeling Design
Develop high-quality packaging and labeling solutions for SHG products, emphasizing both brand identity and customer appeal.
Baseline Survey for SHGs
Comprehensive surveys to understand SHGs’ existing conditions, challenges, and growth potential. These surveys help identify key areas for intervention, ensuring tailored support and effective resource allocation.
Mobilization for SHG Development
We strengthen and mobilize SHGs by engaging local communities, promoting participation, and fostering unity. This includes forming new SHGs and revitalizing existing ones to enhance their social and economic impact.
Government License Procurement & Compliance
We assist SHGs in obtaining necessary licenses and ensuring compliance with government regulations. This empowers SHGs to operate legally and access various government schemes and benefits.
Financial Support
We provide a comprehensive framework to empower SHGs with financial independence and sustainability. By facilitating access to funding opportunities, loans, and grants, we ensure SHGs can grow and thrive. Our support extends beyond finance, incorporating strategic guidance to navigate complex systems, including government schemes and insurance.
Marketing & Market Development, Branding Support
We help SHGs create market linkages, build brands, and access e-commerce platforms. From organizing exhibitions to launching promotional campaigns, we enhance product visibility and sales potential.
Capacity Building Intiatives
We provide end-to-end training programs tailored to the unique needs of SHGs, equipping them with essential skills such as product development, pricing strategies, quality control, and market readiness. Through targeted workshops, we’ve empowered over 1,500 SHG members, enabling them to hone their craft and elevate their businesses to meet competitive market demands.
Digital Presence and E-commerce Integration
We focuse on empowering individuals and businesses to effectively utilize e-commerce platforms for listing and selling products. It includes guidance on account creation, product management, and order handling. Additionally, it enhances digital literacy by teaching essential online skills, such as secure browsing, digital marketing, payment processing, and navigating e-commerce tools to maximize growth opportunities
Event Management and Brand Promotion
Facilitate SHG participation in exhibitions, fairs, and markets to create brand awareness and build customer relationships
Market Expansion and Strategic Planning
Identify and establish partnerships with retailers, distributors, and marketplaces to ensure SHG products are available to a broad customer base. Collaborate with agri-businesses for market expansion and bulk product procurement.
Continuous Support and Maintenance
We Are Continuously Connecting with the SHGs to understand their problem and help them to get the solutions for it respective mentors solves their problem by connecting one by one.
Business Planning and Licensing Services
Developing detailed Business plans for the SHGs according to the District Specific Guidance We assist SHGs in obtaining necessary licenses and ensuring compliance with government regulations.
Consultancy and Skill Analysis
Conduct skill assessments for SHG members to map current strengths, identify critical skill gaps, and outline necessary training. This analysis is essential to tailor capacity-building programs that elevate SHG productivity and empower members for long-term livelihood opportunities.
Funding Solutions and Government Schemes
Assisting SHGs with loan processing and identifying the most suitable funding sources. Providing information, assistance, and application support for government financial schemes.
Investment and Insurance Services
Identifying and connecting SHGs with potential investors for sustainable funding opportunities. Offering Yearly support for managing and renewing insurance policies to safeguard businesses.
Training and Development Programs
Cultivating Excellence: Crafting a Visionary Framework for Training and Development Initiatives opportunities.